29/01/2022
In the bustling metropolis of London, where time is often of the essence and convenience reigns supreme, finding reliable transport can be a challenge. While options like mini-cabs and ride-sharing services abound, there's a unique charm and unwavering trust associated with London's iconic Black Cabs. These vehicles, driven by highly knowledgeable and strictly regulated drivers, offer a distinct travel experience. But gone are the days of simply hailing a cab on a busy street corner, especially if you're outside the city centre. Enter the world of taxi-hailing apps, and among them, Gett stands out as a prominent player dedicated to connecting you with these traditional Black Cabs. This comprehensive review delves into everything you need to know about Gett, from its humble beginnings to its everyday functionality, helping you decide if it's the right choice for your next journey across the UK.

Gett, originally known as Get Taxi, began its journey in 2010 as an Israeli startup. Initially focused on taxi-hailing services in Tel Aviv, it quickly expanded its operations to major international cities including London, Moscow, and New York. Over the years, the company grew significantly, leading to a rebranding from 'Get Taxi' to simply 'Gett' as it diversified its services in some regions to include deliveries. Today, Gett boasts a global presence, operating in over 100 cities across four countries. Within the UK, Gett’s services are available in more than 20 cities, encompassing key urban hubs such as London, Manchester, Edinburgh, and Glasgow. The entire Gett experience is meticulously designed around its user-friendly mobile application, which is readily available for both iOS and Android devices. It's crucial to note that, unlike some other services, Gett operates exclusively through its app; you cannot book a taxi via phone or their website. This app-centric approach ensures a streamlined and efficient booking process for users seeking a Black Cab.
- Gett's Black Cabs: A Class Apart from Other Private Hires
- Navigating the Gett App: Your Step-by-Step Guide
- Gett's Cost Structure and the 'Technology Fee'
- The Enigma of Gett's Loyalty Program
- Is Gett Safe? Addressing Your Concerns
- Exploring Alternatives to Gett
- Frequently Asked Questions about Gett
- Final Thoughts on Gett
Gett's Black Cabs: A Class Apart from Other Private Hires
One of the most defining characteristics of Gett in London is its exclusive partnership with the legendary Black Cabs. This means that when you book a ride through Gett, you are guaranteed to be picked up by a licensed London Hackney Carriage, driven by a 'Knowledge of London' certified driver. This is a significant differentiator from mini-cabs or private car hire services like Uber. The advantages of opting for a Black Cab through Gett are manifold:
- Reliability and Driver Expertise: Black Cab drivers undergo rigorous training, memorising every street, landmark, and shortcut in London. This 'Knowledge' ensures they can navigate the city with unparalleled efficiency, often finding routes that GPS systems might miss, especially during peak traffic.
- Safety and Regulation: Black Cabs are heavily regulated by Transport for London (TfL), ensuring strict safety standards for both vehicles and drivers. Drivers are thoroughly vetted, and their vehicles are regularly inspected. This provides an elevated sense of security and trust for passengers.
- Vehicle Comfort and Accessibility: Black Cabs are known for their spacious interiors, offering ample room for passengers and luggage. Furthermore, they are inherently designed to be wheelchair accessible, making them a convenient option for all passengers.
- Transparency: Black Cabs operate on a meter system regulated by TfL, ensuring that fares are fair and consistent, albeit subject to traffic conditions.
However, it's also important to acknowledge the primary downside: the price. Black Cabs are notoriously more expensive than mini-cabs or Uber, particularly for longer journeys. While the difference might be negligible for short trips, extended rides can result in considerably higher fares. For those new to London's transport landscape, understanding the nuances between Black Cabs, mini-cabs, and Uber is key to making informed travel decisions.
The journey with Gett begins, as mentioned, by downloading their dedicated app from your smartphone's app store. Once installed, the initial setup involves registering with your email address and phone number. The most convenient way to manage payments is by linking a debit or credit card to your account. While theoretically, cash payment to the driver is an option, Gett's system subtly discourages it; once a card is added, it becomes the default payment method, requiring you to remove it from the app if you wish to pay cash for a specific ride.
With your account set up and payment details in place, ordering a Black Cab is straightforward:
- Set Your Pickup Location: The app intelligently uses your phone's GPS to automatically pinpoint your current location. You can, of course, manually adjust this if needed.
- Enter Your Destination: Once your pickup is confirmed, input your desired destination. The app will then provide you with an estimated fare for your journey.
- Understand Fare Estimates: It's crucial to remember that these are indeed estimates, not fixed prices. Black Cabs operate on a TfL-regulated meter, meaning the final fare will be determined by the actual distance travelled, time taken, and time of day. Traffic jams, unexpected diversions, or even incorrect initial estimates can lead to a final price that differs from the quote. Personal experiences have shown significant discrepancies between estimates and final fares, highlighting the importance of treating the estimate as a general guide rather than a guarantee.
- Choose Your Vehicle Type: Gett offers several vehicle options to cater to diverse needs, each potentially influencing the fare:
- Regular Gett Taxi: The standard Black Cab service.
- Gett Green: Identical to a regular taxi, but includes an optional 20p donation towards clean air projects in London, allowing you to contribute to environmental initiatives.
- Gett Taxi XL: For larger groups or those with extra luggage, Gett Taxi XL provides a bigger vehicle capable of accommodating up to 10 people, making it ideal for family outings or group travel.
- Gett Electric Taxi: An eco-friendly option, though its availability is currently limited to Central London and specific hours/days.
- Gett WAV Taxi: Designed for accessibility, these are Wheelchair Accessible Vehicles, ensuring inclusivity for all passengers.
- Order Now or Book in Advance: You have the flexibility to request a cab for immediate pickup or to pre-book a ride for a designated date and time in the future.
When ordering a cab for immediate pickup, the app will display an estimated arrival time based on the proximity of available drivers. However, this is where regional availability can become a factor. Areas south of the River Thames, for instance, are notoriously challenging for immediate Black Cab availability, especially during peak hours or late at night. The app might spend considerable time searching for a driver without success. Conversely, in central London, finding a cab is typically much quicker. Once a driver accepts your request, the app provides their name, photo, and rating, along with a real-time map showing their approach. While estimated arrival times are provided, it's wise to allow for slight variations. For pre-booked rides, availability is generally not an issue, and you'll receive a text notification once your driver is en route.
Upon arrival, the app notifies you, and the cab's meter begins running after a two-minute grace period for waiting. The meter is always visible inside the cab, allowing you to monitor the fare throughout your journey. Post-ride, you have the option to tip your driver directly within the app, or even set up an 'AutoTip' percentage. A receipt is promptly emailed to you, and you can rate your driver, contributing to the community's feedback system.
Gett's Cost Structure and the 'Technology Fee'
As established, Black Cab fares in London are regulated by Transport for London (TfL), based on distance, journey time, and the time of day. This core pricing remains consistent across all Black Cabs, regardless of how they are hailed. However, Gett, like many app-based services, introduces certain additional costs that users should be aware of:
- Minimum Fare: During specific peak hours or in high-demand areas, particularly Central London, Gett may impose a minimum fare. If your metered fare (including any tips) falls below this minimum, Gett will charge you the difference. Gett justifies this by stating it compensates drivers for making an extra effort to reach passengers during busy periods.
- Technology Fee: This is arguably the most notable additional charge, and it bears a striking resemblance to Uber's 'Surge Pricing'. Gett's explanation for this fee is that it's a 'small fee' added during times or areas of high demand, primarily in Central London and Edinburgh, to incentivise more drivers to accept requests. While it’s presented differently, its function is essentially identical to surge pricing – increasing the cost of a ride when demand outstrips supply. It's important to recognise that this fee is unique to app-based bookings; hailing a Black Cab directly on the street would not incur such a charge. Anecdotal evidence suggests that while both Uber and Gett utilise demand-based pricing, the frequency of encountering Gett's 'Technology Fee' might be lower than Uber's surge pricing based on personal experience. Always check your price estimate carefully before confirming your ride to see if this fee has been applied.
Understanding these potential additional costs is vital for managing your travel budget and making an informed decision when comparing Gett with other transport options.
The Enigma of Gett's Loyalty Program
Gett operates a loyalty program designed to reward frequent users. As you use the service more, you accrue points and progress through various tiers, from 'Newbie' to 'Fan', 'Smooth Sailor', 'Pro', and eventually 'Baller!' and 'Majesty'. The stated aim is to "reward you for riding with Gett – so if you want to save, simply ride more."
However, the tangible benefits of this program remain largely elusive. While reaching higher tiers sounds impressive, the actual perks or discounts associated with them are not clearly defined. Inquiries about the program have yielded vague responses, suggesting that loyal users might be included in future coupon promotions or receive a discount on the 'Technology Fee'. As of now, specific, visible advantages of accumulating points and climbing the loyalty ladder are not apparent to the average user. It remains a somewhat mysterious aspect of the Gett experience, with the primary reward seemingly being the prestigious title itself rather than concrete financial benefits.
Is Gett Safe? Addressing Your Concerns
Safety is a paramount concern for anyone using ride services, especially when travelling with strangers, often late at night. While Uber has faced scrutiny regarding driver regulation, the safety profile of Gett, working exclusively with Black Cabs, is inherently strong.
If you trust London's Black Cab drivers, who are rigorously regulated and monitored by TfL, then you can certainly trust Gett's drivers. In fact, using Gett might even offer an additional layer of safety compared to hailing a cab on the street. With Gett, you receive the driver's name, photo, and rating in advance, and your ride is digitally recorded. This creates a clear audit trail, meaning that if any issues arise, the police can easily access the driver's details from Gett. Generally speaking, Black Cabs are considered a highly safe and reliable mode of public transportation due to the stringent licensing and vetting processes they undergo.
Should you have any concerns regarding a driver, payment discrepancies, or any other issue post-ride, Gett provides in-app chat support. While a direct contact number is not available, their chat support is generally responsive and helpful, ensuring that user queries are addressed efficiently.
Exploring Alternatives to Gett
While Gett is a strong contender for booking Black Cabs, it's not the only option available in London. Several other apps cater to the same market, offering similar services:
- Free Now (formerly MyTaxi): This app is another popular choice for hailing Black Cabs in London. It merged with the well-known Hailo app in 2016, consolidating its market position. Many users find it as reliable as Gett.
- TaxiApp UK: This is a unique non-profit application that is wholly owned and operated by the Black Cab drivers themselves. It represents a direct-to-driver approach, potentially offering a more driver-centric service.
For those prioritising cost savings over the unique benefits of a Black Cab, mini-cabs and services like Uber remain viable alternatives. These options typically offer lower fares, especially for longer distances, though they come with different regulatory frameworks and driver vetting processes compared to Black Cabs.
Comparative Overview: Gett vs. Other Services
To help you weigh your options, here's a brief comparison of Gett (Black Cabs) against other popular transport choices in London:
| Feature | Gett (Black Cabs) | Uber / Mini-cabs |
|---|---|---|
| Driver Knowledge | Extensive ('The Knowledge'), expert navigators | Relies on GPS, varying local knowledge |
| Regulation | Strictly regulated by TfL (vehicles & drivers) | Varies; generally less stringent than Black Cabs |
| Pricing Model | TfL regulated meter + Gett fees (min fare, tech fee) | Dynamic pricing (surge), fixed fares often quoted |
| Price Level | Generally higher, especially for long distances | Generally lower, more competitive for long distances |
| Vehicle Accessibility | All are wheelchair accessible (WAV option) | Varies; specific accessible options may be limited |
| Safety Transparency | High; driver details, ratings, regulated service | Good; driver details, ratings, in-app safety features |
| Vehicle Size/Comfort | Spacious, designed for multiple passengers | Varies widely by vehicle type (e.g., UberX, UberXL) |
| Availability (London) | Excellent in central London, can be challenging South of River | Generally good across London, wide driver network |
Frequently Asked Questions about Gett
How accurate are Gett's fare estimates?
Gett's fare estimates should be treated as a general guide rather than a fixed price. Black Cabs operate on a TfL-regulated meter, meaning the final fare is determined by actual distance, time taken, and time of day. Traffic and unexpected delays can cause the final price to differ significantly from the initial estimate. It's advisable to be aware that the final cost might be higher than quoted.
Can I pay with cash on Gett?
While theoretically possible, Gett's system encourages card payments. Once you link a debit or credit card, it becomes the default payment method. To pay with cash, you would typically need to remove your card details from the app before booking, which makes the process less convenient.
What is Gett's 'Technology Fee'?
The 'Technology Fee' is an additional charge Gett applies during periods or in areas of high demand, particularly in Central London and Edinburgh. It functions similarly to Uber's 'Surge Pricing', aiming to incentivise more drivers to accept requests when demand is high. This fee is unique to app bookings and would not be incurred if you hailed a Black Cab on the street.
Are Gett taxis available outside of London?
Yes, Gett operates in over 20 cities across the UK, including major hubs like Manchester, Edinburgh, and Glasgow, in addition to London. While the specific availability of features like 'Gett Electric Taxi' might vary by city, the core Black Cab service is available in these locations.
Are Gett taxis safe?
Yes, Gett taxis are considered very safe. They exclusively partner with London's Black Cabs, whose drivers are rigorously vetted, licensed, and regulated by Transport for London (TfL). The vehicles are also subject to strict safety inspections. Additionally, using the app provides an added layer of safety as your journey is recorded, and you have access to driver details and ratings.
What is Gett Taxi XL?
Gett Taxi XL is a vehicle option available through the Gett app that provides a larger Black Cab. These vehicles are designed to accommodate more passengers, typically up to 10 people, making them an ideal choice for larger groups, families, or individuals requiring extra space for luggage.
Final Thoughts on Gett
Gett offers a compelling solution for those who value the reliability, safety, and unique expertise of London's Black Cabs. Its app-based interface provides a convenient way to book these iconic vehicles, whether you need an immediate pick-up or prefer to pre-book. While the service comes with a higher price tag compared to other private hire options, and the 'Technology Fee' can be a point of contention, the peace of mind derived from highly regulated drivers and spacious, accessible vehicles often justifies the cost for many users. The primary challenges, such as variable availability in certain areas and the somewhat nebulous loyalty program, are minor drawbacks in an otherwise robust service. For Londoners and visitors alike, Gett remains a strong contender for seamless and dependable urban transport, ensuring you reach your destination with the unmatched professionalism of a traditional Black Cab driver.
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