03/10/2018
The Air Jordan 12 'Dark Concord' made its debut in October 2020, presenting a fresh take on the iconic silhouette with a striking colourway. Originally retailing at a solid $190, this release quickly garnered attention from sneakerheads and collectors alike. Its distinctive design and the enduring popularity of the Jordan 12 line meant that demand was high from the moment it dropped.
- The Allure of the Jordan 12 Dark Concord
- Understanding Resale Value
- Factors Influencing Price
- Where to Buy Verified Jordan 12 Dark Concord
- Jordan 12 Dark Concord vs. Other Jordan 12 Releases
- Frequently Asked Questions
- What was the retail price of the Jordan 12 Dark Concord?
- Is the Jordan 12 Dark Concord a limited release?
- Where can I find the most accurate current price for the Jordan 12 Dark Concord?
- Are all Jordan 12 Dark Concord sold on StockX authentic?
- How do I ensure I'm buying authentic Jordan 12 Dark Concord elsewhere?
- Conclusion
The Allure of the Jordan 12 Dark Concord
The Jordan 12, originally released in 1996, is celebrated for its unique design inspired by the Japanese Rising Sun flag. The 'Dark Concord' iteration brought a vibrant and modern twist to this classic. Featuring a predominantly white leather upper, accented with deep purple (Dark Concord) details on the mudguard, heel tab, and eyelets, the shoe offered a bold yet sophisticated aesthetic. The contrasting colours and premium materials used in its construction contributed to its immediate appeal and desirability in the resale market.
Understanding Resale Value
The resale market for sneakers is a dynamic landscape, influenced by factors such as release quantities, colourway popularity, condition, and overall demand. For the Jordan 12 Dark Concord, its initial retail price of $190 served as the baseline. However, like many coveted Jordan releases, its value on the secondary market has fluctuated since its launch. Several platforms specialise in tracking and facilitating sneaker sales, with StockX being a prominent example. StockX operates as a 'stock market of things', providing a transparent platform where prices are determined by bids and asks from buyers and sellers. This allows consumers to see real-time market data and understand the current valuation of sneakers like the Jordan 12 Dark Concord.
Factors Influencing Price
Several key elements contribute to the current market price of the Jordan 12 Dark Concord:
- Condition: Sneakers in new, unworn condition (often referred to as 'deadstock' or DS) command higher prices. Any signs of wear, such as creasing, scuffs, or discolouration, will significantly reduce the value.
- Size: Certain sizes, particularly those considered 'popular' or harder to find (e.g., US men's 9-11), can sometimes fetch higher prices due to increased demand within those specific demographics.
- Completeness: The original packaging, including the shoe box, extra laces, and any accompanying accessories, can also impact the resale value. Having the complete set generally increases the desirability and price.
- Market Demand: The overarching popularity of the Jordan 12 silhouette, combined with the specific appeal of the Dark Concord colourway, plays a crucial role. Trends in fashion and streetwear can also influence demand.
- Release Size: While not explicitly stated for this particular release in the provided information, sometimes the initial production numbers can influence long-term scarcity and value. Lower production runs often lead to higher resale prices.
Where to Buy Verified Jordan 12 Dark Concord
For those looking to acquire the Jordan 12 Dark Concord, it is essential to purchase from reputable sources to ensure authenticity. Platforms like StockX are designed to mitigate the risk of counterfeits. As mentioned, items on StockX are often verified by StockX itself or shipped directly from a StockX Verified Seller, offering a layer of assurance. This verification process is crucial in the secondary sneaker market, where authenticity is paramount. When purchasing, always look for clear descriptions, high-quality images, and seller reviews if available on other marketplaces.
Jordan 12 Dark Concord vs. Other Jordan 12 Releases
The Jordan 12 has seen numerous iconic colourways over the years, each with its own market performance. Comparing the Dark Concord to other popular Jordan 12s can provide context for its valuation. For instance, the 'Flu Game' (Black/Varsity Red) and the 'Taxi' (White/Black-Taxi) are legendary releases that consistently hold high resale values due to their historical significance and classic appeal. While the Dark Concord might not carry the same historical weight as these earlier models, its modern design and vibrant colour blocking have secured its place as a desirable addition to the Jordan 12 legacy. The resale price of the Dark Concord will naturally be benchmarked against these established titans of the Jordan 12 line, but its unique aesthetic carves out its own niche in the market.
Key Features of the Jordan 12 Dark Concord:
| Feature | Description |
|---|---|
| Release Date | October 2020 |
| Original Retail Price | $190 |
| Upper Material | Leather |
| Primary Colour | White |
| Accent Colours | Dark Concord (Purple), Black |
| Inspiration | Japanese Rising Sun Flag |
| Verification Method | StockX Verified or Verified Seller |
Frequently Asked Questions
What was the retail price of the Jordan 12 Dark Concord?
The Jordan 12 Dark Concord originally retailed for $190.
Is the Jordan 12 Dark Concord a limited release?
While the exact production numbers are not always publicly disclosed, popular Jordan releases typically have higher demand than supply, making them relatively limited in the broader market.
Where can I find the most accurate current price for the Jordan 12 Dark Concord?
Platforms like StockX provide real-time market data, showing current bid and ask prices, which are the best indicators of the shoe's resale value.
Are all Jordan 12 Dark Concord sold on StockX authentic?
StockX verifies the authenticity of every item sold on its platform, or they are shipped directly from a StockX Verified Seller, ensuring authenticity.
How do I ensure I'm buying authentic Jordan 12 Dark Concord elsewhere?
When buying from other marketplaces, look for detailed photos, check seller ratings and reviews, and be wary of prices that seem too good to be true. Comparing details to known authentic pairs can also help.
Conclusion
The Jordan 12 Dark Concord, launched at $190 in October 2020, remains a sought-after sneaker. Its blend of classic Jordan 12 design with a contemporary colour palette has cemented its appeal. Understanding the factors that influence its resale value – condition, size, completeness, and market demand – is key for both buyers and sellers. By purchasing from verified sources like StockX, enthusiasts can confidently add this stylish iteration of an iconic model to their collection, appreciating its enduring value in the sneaker community.
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