21/05/2017
Planning a trip from the bustling city of Agadir to the charming coastal town of Essaouira? You're in for a treat! This journey, a favourite among travellers, offers a blend of convenience and stunning scenery. As someone who calls Essaouira home and frequently travels to Agadir, I’ve navigated this route countless times, gaining firsthand insight into the various transportation methods available. Whether you’re seeking the most economical route, the quickest passage, or a leisurely drive, this comprehensive guide will walk you through all your options, ensuring a smooth and enjoyable transition between these two Moroccan gems.

- The Bus: The Most Popular and Practical Choice
- Grand Taxis: The Shared Experience
- Private Transfers: For Ultimate Convenience
- Renting a Car: The Scenic Road Trip Adventure
- Flying: A Less Practical Alternative
- Comparative Overview of Travel Options
- Frequently Asked Questions (FAQs)
- Is there a direct bus from Agadir to Essaouira?
- How far is it from Agadir to Essaouira?
- Should I rent a car from Agadir to Essaouira?
- Does Supratours have a bus from Agadir to Essaouira?
- How long does the bus journey take from Agadir to Essaouira?
- Can I buy bus tickets at the bus station in Agadir?
- Are there restrooms on the bus from Agadir to Essaouira?
- Is the road between Agadir and Essaouira curvy?
The Bus: The Most Popular and Practical Choice
For many, including myself, the CTM bus remains the top recommendation for travelling between Agadir and Essaouira. It’s a highly efficient, comfortable, and remarkably safe option, making it ideal for most travellers. The direct bus service ensures a straightforward journey without the hassle of multiple changes.
Departure from Agadir's Gare Routière
Your bus adventure begins at Agadir's main bus station, the 'Gare Routière de Voyageurs Agadir'. This large, well-organised station is situated slightly east of the city centre. While it's about an hour and ten minutes' walk from the beach, a quick 15-minute taxi ride will get you there comfortably. For ease and to avoid potential overcharging, I highly recommend using a ride-share app like InDrive to book your taxi to the station, as it provides a clear price upfront. If you arrive early, there’s a pleasant restaurant across the street where you can relax and grab a bite before your departure.
Booking Your Bus Tickets
Booking your bus tickets in advance is always a sensible move, especially during peak seasons or public holidays like Eid al Adha. The CTM website is your go-to for online purchases, allowing you to select your seat, enter your ID details, and pay securely by credit card. You'll receive an instant confirmation and a PDF ticket via email, which you can simply show on your phone to the bus driver – no need to print! While buying tickets upon arrival is an option, having cash handy is advisable for this. At the time of writing, CTM offers three daily departures from Agadir: 08:15, 11:30, and 13:30, with ticket prices typically ranging from 95 to 105 Dirhams (approximately £7.50-£8.50), though these can vary based on the time of year.
Onboard Comfort and Journey Details
It's wise to arrive at the bus station 15 to 20 minutes before your scheduled departure. This allows ample time to process your luggage. For a small fee of 5 Dirhams (around £0.40), your larger bags will receive a sticker and be securely stored beneath the bus, while smaller items can be kept with you in the overhead compartments. The journey itself typically spans between three hours fifteen minutes and three hours forty minutes, depending on traffic. You'll enjoy comfy seats and air conditioning, though legroom can be a bit minimal. It's crucial to note that there are no onboard restrooms, so ensure you use the facilities before boarding and stock up on any snacks or drinks you might need. The CTM bus usually makes one brief stop in Tamanar along the N1 road, offering a glimpse of the varied Moroccan landscape, from coastal stretches to more inland scenery.
Arrival in Essaouira
Upon arrival, CTM buses drop passengers off at the CTM office on Place 11 Janvier in Essaouira, which is roughly a 20-minute walk from the bustling Medina. If you have heavy luggage or prefer not to walk, a taxi to your accommodation will cost around 8 Dirhams (£0.65). Other local bus companies, which are slightly cheaper (around 80 Dirhams), generally arrive at the main bus station to the northeast of the Medina.
Another viable option for travelling between Agadir and Essaouira is by Grand Taxi. These are shared taxis, typically accommodating up to six passengers. While they can be a faster way to reach Essaouira, there are a few considerations.
How Grand Taxis Work
To catch a Grand Taxi, you'll need to head to the designated Grand Taxi stand in Agadir and inquire about a shared ride to Essaouira. The main drawback is that you'll have to wait until the taxi is completely full before it departs, which means the waiting time can be unpredictable. Furthermore, with six people sharing the vehicle, luggage space can be quite limited, which might be an issue if you’re travelling with large bags.
Cost and Convenience
The cost for a Grand Taxi is typically around 200 Dirhams (approximately £16) per person. While this is more expensive than the bus, the potential for a quicker journey might appeal to some. However, personally, I still lean towards the bus due to its consistent schedule and comfort. Even if you don't use CTM, there are many other reputable bus companies operating daily services to Essaouira, ensuring you'll find a suitable departure.

Private Transfers: For Ultimate Convenience
If comfort, privacy, and door-to-door service are your priorities, a private transfer is an excellent choice. This option is particularly beneficial for families with small children, those with a lot of luggage, or travellers who prefer not to navigate public transport.
Cost and Benefits
Private transfers are the most expensive land-based option, with prices typically starting around $120.00 or €110.00 (approximately £95-£100) for a group of four to six people. However, when split among a group, the cost becomes much more manageable. The primary advantages include being picked up directly from your hotel in Agadir and dropped off right at your accommodation in Essaouira, saving you time and effort. You also have the flexibility to choose a departure time that perfectly suits your schedule, whether it's very early morning or late at night. The comfort of a private, air-conditioned vehicle is a significant plus, allowing you to relax and enjoy the journey.
Recommended Provider
Based on positive feedback, Taxi Moroccan is a highly recommended operator for private transfers. Their professional staff are known for providing punctual and safe services, ensuring a smooth and pleasant journey. Many travellers praise their excellent communication and reliability, making them a trusted choice for hassle-free travel.
Renting a Car: The Scenic Road Trip Adventure
For those with a bit more time and a desire for exploration, embarking on a scenic coastal drive by renting a car is an incredibly rewarding experience. The road from Agadir to Essaouira is not just a means to an end; it’s a journey filled with breathtaking views and charming stops.
The Route and Stops Along the Way
The drive itself is relatively straightforward, primarily following the N1 road along the coast. While the road can be a bit curvy in places, it's generally well-paved and wide enough for two cars, making for a comfortable drive. Taking it slow is advisable to fully appreciate the stunning ocean panoramas and to navigate the bends safely. A self-drive trip allows you to transform the journey into a mini road trip, spanning four or five days, with stops at picturesque locations like Taghazout, Imsouane, Sidi Kaouki, and Diabat before reaching Essaouira. These stops offer opportunities to explore surf spots, enjoy local cuisine, and soak in the laid-back coastal atmosphere.
Practicalities of Car Rental
It is highly recommended to book your car rental in advance, as vehicles can be scarce in Morocco, especially during peak season. I personally use Discover Cars due to their comprehensive coverage options and reliable service. Daily rental prices typically start around 300 Dirhams (approximately £24), but can rise to 400-600 Dirhams (£32-£48) during busy periods. For a one-way trip, it's convenient to pick up your car in Agadir and arrange to drop it off in Essaouira. In Morocco, cars drive on the right side of the road, similar to many European countries, and generally, foreigners do not require an international driving permit to drive here. The roads are well-maintained, so you won't have to worry excessively about damage. This option offers unparalleled flexibility to explore at your own pace and truly immerse yourself in the incredible scenery of this part of the country.
Flying: A Less Practical Alternative
While both Agadir and Essaouira have airports, flying between the two cities is generally not a practical option. There are no direct flights available, meaning any air travel would involve lengthy layovers, often in distant cities like Paris. For instance, a one-way flight could cost upwards of €141 (approximately £120) and take over 27 hours due to self-transfer layovers. Given the short driving distance and efficient ground transport options, flying is almost always more time-consuming and significantly more expensive than travelling by road, unless you specifically desire a prolonged stopover in a European capital.
Comparative Overview of Travel Options
To help you decide, here's a quick comparison of the main ways to travel from Agadir to Essaouira:
| Option | Approx. Cost (per person) | Approx. Duration | Comfort Level | Flexibility | Best For |
|---|---|---|---|---|---|
| Bus (CTM) | £7.50 - £8.50 | 3h 30m | Good (A/C, comfy seats) | Fixed schedule | Budget travellers, solo travellers, ease of booking |
| Grand Taxi | ~£16 | Faster than bus (variable) | Basic (shared, less luggage space) | Wait for full car | Those seeking a potentially quicker ride, small groups |
| Private Transfer | ~£24 - £25 (if split by 4) | 3h - 3h 30m | Excellent (door-to-door, private A/C) | High (choose departure time) | Families, groups, lots of luggage, ultimate convenience |
| Rental Car | ~£24 - £48 per day | Variable (can be multi-day road trip) | High (own pace, stops) | Very High (complete control) | Adventurous travellers, road trip enthusiasts, exploring coastal towns |
Frequently Asked Questions (FAQs)
Is there a direct bus from Agadir to Essaouira?
Yes, there is a direct bus service. CTM is the main operator offering direct routes from Agadir to Essaouira. Services depart multiple times a day, typically three times daily with CTM, and operate every day, making it a very convenient option for travellers.

How far is it from Agadir to Essaouira?
The distance between Agadir and Essaouira is approximately 174 kilometres (about 108 miles) by road. The journey by car typically covers around 175.2 kilometres. The drive offers beautiful coastal views, especially during the first hour.
Should I rent a car from Agadir to Essaouira?
Renting a car is highly recommended if you wish to explore the coastal region at your own pace and make stops along the way. It's an excellent option for a road trip, allowing you to visit charming towns like Taghazout, Imsouane, and Sidi Kaouki. However, if you're looking for the most straightforward and economical point-to-point travel, the bus might be a better fit.
Does Supratours have a bus from Agadir to Essaouira?
No, Supratours does not operate a direct bus service between Agadir and Essaouira. While they are a major bus operator in Morocco, for this specific route, CTM is the primary and most reliable choice for direct bus travel. You may find other local companies at the bus station, but CTM is generally preferred for comfort and reliability.
How long does the bus journey take from Agadir to Essaouira?
The direct bus journey from Agadir to Essaouira typically takes approximately 3 hours and 30 minutes. This can vary slightly, ranging from 3 hours 15 minutes to 3 hours 40 minutes, depending on traffic conditions and the specific speed of the driver. CTM buses usually include one brief stop during the trip.
Can I buy bus tickets at the bus station in Agadir?
Yes, you can purchase bus tickets directly at the Gare Routière de Voyageurs Agadir. However, it's often more convenient and advisable to book your tickets online in advance, especially if you're travelling during a busy period or a public holiday. Online booking through the CTM website or 12Go ensures you secure your seat and know the schedule beforehand.
Are there restrooms on the bus from Agadir to Essaouira?
No, CTM buses typically do not have onboard restrooms for this route. It's important to use the facilities at the bus station before boarding and to plan your hydration accordingly. There are no scheduled stops for restroom breaks during the journey.
Is the road between Agadir and Essaouira curvy?
Yes, parts of the road between Agadir and Essaouira, particularly the N1 coastal road, can be quite curvy. If you are prone to motion sickness, it is highly recommended to take appropriate medication or precautions before your journey. Despite the curves, the drive offers truly epic panoramas of the Atlantic Ocean and the surrounding landscape.
In conclusion, travelling between Agadir and Essaouira is remarkably easy and offers a range of options to suit every budget and travel style. Whether you opt for the efficiency and comfort of the CTM bus, the shared experience of a Grand Taxi, the luxurious ease of a private transfer, or the adventurous freedom of a rental car and a scenic coastal drive, you're guaranteed a memorable journey. Remember that this guide also serves as a resource for travelling from Essaouira to Agadir, with CTM buses departing Essaouira daily at 14:30, 16:30, and 19:30. Whichever method you choose, prepare to be captivated by the beauty of Morocco's Atlantic coast and the charm of Essaouira.
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