19/12/2016
While our daily commute in the UK often involves the familiar hum of a black cab or the steady rhythm of a double-decker bus, there's a different kind of 'taxi' making waves in the world of footwear – one that commands attention not on the road, but on the streets and in collections across the globe. We're talking about the highly anticipated Jordan 12 Retro Taxi Flip, a sneaker that pays a vibrant homage to an iconic design and a pivotal moment in sneaker innovation. Known affectionately by many as the 'Red Taxi,' this release isn't just another shoe; it's a reinterpretation of a classic, blending heritage with a fresh, bold aesthetic.
To truly appreciate the 'Red Taxi,' one must first understand the profound legacy of the original Air Jordan 12. Released in late 1996, the Jordan 12 was a landmark silhouette for several reasons. It was the first Air Jordan model to be released under the newly formed Jordan Brand, a testament to Michael Jordan's burgeoning influence beyond the court. Designed by the legendary Tinker Hatfield, the shoe was famously inspired by the Nisshōki, the Japanese rising sun flag, evident in the radiating stitched lines on the upper. It also drew inspiration from a 19th-century women's dress boot, giving it a sophisticated, almost formal appearance not commonly found in basketball shoes of its era. During the 1996-97 NBA season, Michael Jordan wore the Air Jordan 12 as he led the Chicago Bulls to their fifth NBA championship. This era included iconic moments like the 'Flu Game,' where Jordan famously played through illness, cementing the shoe's place in basketball folklore. The original 'Taxi' colourway, with its crisp white leather upper, black lizard-print mudguard, and striking yellow and black accents, became an instant classic, earning its nickname from the resemblance of its sole and certain details to the chequered pattern of a taxi cab.
Tinker Hatfield is not merely a designer; he is an architect of innovation and a visionary whose influence on sneaker culture is immeasurable. His approach to shoe design often transcends pure aesthetics, delving into biomechanics, material science, and storytelling. For the Air Jordan 12, Hatfield's genius was evident in his ability to combine performance-driven technology with an elegant, almost regal design. The radiating lines, initially inspired by the sun's rays, also provided structural support and a unique visual texture. His inclusion of Zoom Air cushioning, a groundbreaking technology at the time, was a testament to his commitment to enhancing athlete performance. Hatfield understood that a signature shoe for Michael Jordan needed to be more than just visually appealing; it needed to be a tool that empowered the greatest basketball player of all time. The 'Red Taxi' is a direct nod to this legacy, honouring Hatfield's original blueprint while injecting new life into it.
The Jordan 12 Retro Taxi Flip, or 'Red Taxi' as it's more commonly known, takes the iconic elements of the original 'Taxi' and reinterprets them with a striking colour shift. While the classic 'Taxi' featured black and yellow accents against a white upper, the 'Red Taxi' boldly introduces a vibrant red into the mix, creating a fresh yet familiar aesthetic. The upper is crafted from premium white tumbled leather, maintaining the luxurious feel and durability of its predecessor. The signature lines of stitching, radiating outwards from the centre, are meticulously preserved, paying faithful tribute to Hatfield's original design and its Japanese inspiration. What truly sets the 'Red Taxi' apart is its clever inversion of the classic colour blocking. Instead of yellow, we see prominent red accents, particularly on the outsole elements and branding, giving it a dynamic new identity. This 'flip' isn't just about changing colours; it's about celebrating the original while offering something distinct and equally compelling for a new generation of sneaker enthusiasts and seasoned collectors alike.
One of the most significant technological advancements housed within the Air Jordan 12, and subsequently retained in the 'Taxi Flip,' is the full-length Zoom Air cushioning unit. This was a revolutionary step for Jordan Brand and Nike as a whole. Unlike traditional encapsulated air units, Zoom Air uses tightly stretched tensile fibres inside a Nike Air unit, creating a responsive and low-profile cushioning system. When pressure is applied, these fibres compress and then quickly snap back, providing an incredibly springy and responsive feel underfoot. For athletes like Michael Jordan, this translated to explosive propulsion, enhanced court feel, and superior impact protection, reducing fatigue during demanding games. The inclusion of full-length Zoom Air in the Jordan 12 set a new standard for performance basketball shoes and cemented the silhouette's reputation not just as a style icon, but as a technological marvel. The 'Red Taxi' continues this tradition, ensuring that while its aesthetics are fresh, its underlying performance capabilities remain top-tier.
The appeal of Air Jordans extends far beyond the basketball court. They have transcended their athletic origins to become global cultural phenomena, influencing fashion, music, and art. The Jordan 12, with its distinctive design and rich history, holds a special place within this pantheon. The 'Red Taxi' capitalises on this enduring appeal, offering a fresh take on a beloved classic. For collectors, owning a pair of Jordans is akin to possessing a piece of history, a tangible link to Michael Jordan's unparalleled dominance and the golden era of basketball. The limited nature of many releases, combined with strategic marketing and the shoes' inherent aesthetic appeal, fuels a vibrant secondary market. The 'Red Taxi,' as a sought-after 'flip' of an original, adds to this allure, becoming a prized possession for those who appreciate both heritage and contemporary design. It's a shoe that sparks conversations, commands attention, and symbolises a passion for sneaker culture.
While the original 'Taxi' nickname for the Jordan 12 stemmed from its black and yellow accents reminiscent of checkerboard taxi cabs, particularly those in New York, the 'Red Taxi' offers a playful twist that might resonate differently here in the UK. Though our iconic black cabs don't sport red, the vibrant hue of the 'Red Taxi' does evoke a sense of quintessential Britishness in other ways. Imagine the striking red of London's legendary double-decker buses or the familiar crimson of our classic telephone boxes – symbols of the UK's bustling urban landscape. While purely coincidental, this subtle visual association adds another layer of intrigue for UK sneaker enthusiasts. The 'Taxi Flip' isn't just a colour swap; it's a reinterpretation that, perhaps unintentionally, taps into a different kind of urban iconography, making it a compelling piece for collectors who appreciate unique narratives behind their footwear.
The versatility of the Jordan 12 Retro Taxi Flip makes it a fantastic addition to any wardrobe. Its crisp white upper provides a clean canvas, while the bold red accents offer a pop of colour that can elevate a simple outfit.
For a casual yet stylish look, pair them with slim-fit jeans or cargo trousers in a neutral tone like black, grey, or dark blue. A plain white or black t-shirt can keep the focus on the shoes, or you could opt for a graphic tee that incorporates red elements to tie the look together.
If you're aiming for a sportier aesthetic, tracksuits or joggers in complementary colours would work well. The 'Red Taxi' can easily transition from a street-style statement to a comfortable yet fashionable choice for everyday wear.
For something a bit more elevated, consider pairing them with chinos and a smart casual shirt. The tumbled leather gives them a premium feel that can bridge the gap between sportswear and smart casual attire. Remember, confidence is the best accessory, so wear them how they make you feel best!
Given the premium materials and collectible nature of the Jordan 12 Retro Taxi Flip, proper care and maintenance are crucial to preserve their appearance and longevity.
- Regular Cleaning: After each wear, gently wipe down the leather upper with a soft, damp cloth to remove surface dirt. For deeper cleaning, use a dedicated sneaker cleaner designed for leather and rubber, following the product's instructions carefully.
- Protecting the Leather: Consider applying a leather protector spray to guard against water and stains. Always test on an inconspicuous area first.
- Storage: Store your sneakers in a cool, dry place away from direct sunlight, which can cause yellowing or material degradation. Keeping them in their original box or a breathable shoe bag can help protect them from dust.
- Avoid Harsh Chemicals: Never use harsh cleaning agents or abrasive brushes, as these can damage the delicate tumbled leather and other materials.
- Rotation: If you have multiple pairs of sneakers, rotating your wear helps to extend the life of each pair, allowing them to air out and recover.
To highlight the unique appeal of the 'Red Taxi,' let's compare it briefly with its iconic predecessor, the original Jordan 12 'Taxi':
| Feature | Original Jordan 12 'Taxi' | Jordan 12 Retro 'Red Taxi' (Taxi Flip) |
|---|---|---|
| Primary Upper Colour | White Tumbled Leather | White Tumbled Leather |
| Mudguard/Overlays | Black Lizard-Print Leather | Black Lizard-Print Leather |
| Key Accent Colour | Vibrant Yellow | Bold Red |
| Outsole Details | Yellow & Black Carbon Fibre Shank Plate | Red & Black Carbon Fibre Shank Plate |
| Nicknames | 'Taxi' | 'Red Taxi', 'Taxi Flip' |
| Release Context | Original 1996-97 release, MJ's 5th championship | Modern Retro release, homage to original |
As with any highly anticipated sneaker release, there are always questions swirling around the Jordan 12 Retro Taxi Flip. Here are some of the most common queries we've encountered:
Q: What is the official name of the 'Red Taxi' Jordan 12?
A: While widely known as the 'Red Taxi' or 'Taxi Flip,' the official designation typically refers to it as the Jordan 12 Retro in its specific colourway, often referencing its inspiration from the original 'Taxi' model.
Q: Is the 'Red Taxi' comfortable for everyday wear?
A: Absolutely. The Jordan 12 features a full-length Zoom Air unit, providing excellent cushioning and responsiveness, making it very comfortable for both casual wear and extended periods on your feet.
Q: How does the sizing run for the Jordan 12 Retro?
A: Generally, the Jordan 12 Retro models are considered to fit true to size. However, if you have wider feet, some individuals prefer to go up half a size for a more accommodating fit. It's always best to try them on if possible or consult size charts.
Q: What materials are used on the 'Red Taxi'?
A: The upper is predominantly constructed from premium white tumbled leather, complemented by a black lizard-print mudguard and red accents on various elements like the outsole and branding.
Q: Why is it called the 'Taxi Flip'?
A: The 'Taxi Flip' moniker comes from its direct lineage to the original Jordan 12 'Taxi' colourway. It 'flips' or reverses some of the colour blocking or introduces a new primary accent colour (red) while retaining the core design elements and the spirit of the original 'Taxi' concept.
Q: Is this a limited release?
A: Retro Jordan releases vary in their availability. While not always as limited as some exclusive collaborations, popular colourways like the 'Red Taxi' often sell out quickly upon release due to high demand. Keeping an eye on official release dates and retailers is advised.
The Jordan 12 Retro Taxi Flip, or 'Red Taxi,' is more than just a new colourway; it's a testament to the enduring appeal of a true sneaker icon. It beautifully marries the groundbreaking design of Tinker Hatfield and the revolutionary Zoom Air technology with a bold, contemporary aesthetic. For UK sneaker enthusiasts, it offers a fresh perspective on a beloved classic, connecting them to a global phenomenon that transcends sports and fashion. Whether you're a seasoned collector or new to the world of Jordans, the 'Red Taxi' is a compelling addition, a shoe that promises both style and substance, and a vibrant nod to a legacy that continues to inspire.
If you want to read more articles similar to Taxi Flip: The Iconic Jordan 12 Reimagined, you can visit the Taxis category.