04/01/2021
Times Square, a place synonymous with the vibrant pulse of New York City, has served as the backdrop for countless iconic moments, both planned and spontaneous. Yet, few images capture the imagination quite like the sight of a long-necked llama, casually peering from the back of a vehicle, framed by the dazzling lights of Broadway. This isn't a modern-day stunt for social media; it is 'A Llama in Times Square', a legendary photograph by the acclaimed Austrian-American photojournalist Inge Morath, taken in 1957. While often misremembered as a taxi ride, the true story of Linda the Llama's journey offers a fascinating glimpse into the meticulous craft of one of the 20th century's most celebrated photographers and the unexpected intersections of urban life and animal stardom.

The genesis of this peculiar yet enduring image lies, as with many of Morath's works, in a magazine assignment. In the mid-20th century, photojournalism was a powerful medium, bringing the world into homes through publications like LIFE magazine. It was for LIFE's December 2, 1957 issue that Morath embarked on what would become a cornerstone of her legacy. The magazine featured a one-page story in its light-hearted 'Animals' section, aptly titled 'High-paid llama in big city'. The article delved into the curious lives of a menagerie of television animals, including dogs, cats, birds, a pig, a kangaroo, a miniature bull, and, of course, the star of our story, Linda the Llama. These highly trained creatures lived with their trainers in a Manhattan brownstone, a testament to the thriving, albeit quirky, entertainment industry of the era.
Morath's assignment required her to photograph these unusual residents of New York. The LIFE story presented three of her photographs, one of which was a cropped close-up of Linda. Interestingly, the accompanying caption in the magazine described Linda as "ogling from the window of a taxi on her way to make a television appearance." However, as Morath herself clarified, the reality was slightly different. Linda was, in fact, in the back seat of her trainer's car, and the photograph captured her on her way home from the studio, not en route to an appearance. Morath's full, personal caption for the image reads: “Linda, the Lama (sic) rides home via Broadway. She is just coming home from a television show in New York’s A.B.C. studios and now takes a relaxed and long-necked look at the lights of one of the world’s most famous streets.” This subtle distinction between a private car and a public taxi highlights how a narrative can evolve, even around a factual image, and underscores the enduring association of New York's streets with its iconic yellow cabs.
The Artistry Behind a Seemingly Spontaneous Moment
What makes 'A Llama in Times Square' so compelling is its apparent spontaneity. It looks like a fleeting, serendipitous moment perfectly captured. Yet, as with much of Morath's work, this appearance masks a significant amount of preparation and foresight. Her contact sheets for this story are marked "57-1," indicating it was her very first assignment of 1957. However, snapshots taken by an unknown photographer, showing Morath posing with Linda and her trainers on a New York City street, are dated 1956 in Morath's own hand. These earlier dates suggest that Morath had invested considerable time in getting to know her subjects and building rapport, a characteristic trait of her working method. It's even speculated that she might have been instrumental in 'pitching' the story idea to LIFE well in advance of its publication, showcasing her proactive approach to photojournalism.
Inge Morath was a master of establishing comfort with her subjects, allowing her to capture genuine, unposed moments that felt incredibly natural. The llama photograph is a prime example of this skill. The calm demeanor of Linda, her relaxed gaze out the window, speaks volumes about the trust and ease Morath was able to cultivate. This deep engagement with her subjects, combined with meticulous planning, allowed her to create images that felt both authentic and profoundly impactful. The 'appearance of spontaneity' was a hallmark of her photojournalistic style, a carefully constructed illusion that revealed the deeper truth of the moment rather than a superficial snapshot.
The Enduring Legacy of an Iconic Image
Since its initial publication in LIFE, 'A Llama in Times Square' has transcended its original context, taking on a life of its own. It has been exhibited and republished extensively, cementing its place as one of the most recognisable and beloved of Inge Morath's iconic photographs. Its widespread appeal is evident in its presence everywhere from classrooms and calendars to prestigious museum walls and even popular magazines like Oprah Winfrey’s O magazine. The image resonates because it is both utterly bizarre and wonderfully charming, a slice of New York history that continues to delight and intrigue.

The photograph also serves as a powerful reminder of how urban transport, whether a private car or a public taxi, often becomes an integral part of the city's visual narrative. While Linda was in a trainer's car, the image evokes the familiar sight of a New York yellow cab, itself an icon of the city's bustling streets. Taxis are not just vehicles; they are mobile stages for human drama, silent witnesses to countless stories unfolding within their confines. In this instance, the vehicle became a frame for a truly unique passenger, transforming a routine commute into an extraordinary visual statement.
The Photojournalist's Vision: Beyond the Click
Morath's work on this assignment, as detailed by John P. Jacob, writer and curator, in Magnum Contact Sheets, exemplifies the depth of a photojournalist's commitment. It wasn't just about being in the right place at the right time; it was about understanding the story, building connections, and having the foresight to anticipate moments. The calm, almost regal expression on Linda's face as she surveys Broadway's lights is a testament to Morath's ability to capture the essence of her subject, even when that subject is a llama. This photograph is more than just a novelty; it is a piece of art that speaks to the unexpected beauty and occasional absurdity of urban life, and the unique role animals played in the entertainment landscape of the mid-20th century. It highlights the dedication required to produce images that endure and continue to provoke thought and emotion decades later.
In a world increasingly saturated with fleeting images, 'A Llama in Times Square' stands as a beacon of thoughtful, prepared photography. It reminds us that true artistry often lies in the invisible work – the research, the rapport-building, the patient waiting – that precedes the click of the shutter. Inge Morath's legacy is defined by such moments, where the extraordinary is captured with an understated grace, inviting viewers to look closer and discover the rich narratives hidden within.
Key Aspects of Linda the Llama's Iconic Ride
| Feature | Description |
|---|---|
| Subject | Linda the Llama, a trained television animal. |
| Photographer | Inge Morath, renowned Austrian-American photojournalist. |
| Original Publication | LIFE Magazine, December 2, 1957, in the 'Animals' section. |
| Vehicle Type | Trainer's private car (often mistakenly perceived as a taxi). |
| Location | Broadway, Times Square, New York City. |
| Purpose of Ride | Returning home from a television show at ABC studios. |
| Significance | Iconic example of planned spontaneity in photojournalism; cultural snapshot of mid-century NYC and animal entertainment. |
Frequently Asked Questions About 'A Llama in Times Square'
Was the llama really in a taxi?
No, despite some initial captions, Linda the Llama was in the back seat of her trainer's private car. The iconic image was captured as she was being driven home from a television appearance at ABC studios in New York City.
Who was the photographer behind this famous image?
The photograph was taken by Inge Morath, a highly respected Austrian-American photojournalist and a member of Magnum Photos. She was known for her ability to capture intimate and often quirky moments with a deep sense of humanity.

When was 'A Llama in Times Square' taken?
The photograph was taken in 1957. While the published assignment appeared in LIFE magazine in December 1957, Morath's preliminary work and preparation for the story, including getting to know Linda and her trainers, began in 1956.
Why was a llama in Times Square in the first place?
Linda the Llama was a professional television animal. She was part of a menagerie of trained animals that lived with their trainers in Manhattan and were regularly featured in TV shows and other media appearances. Her presence in Times Square was a result of her work in the entertainment industry.
What makes this photograph so significant and enduring?
The photograph is significant for several reasons. Firstly, it's a wonderfully unusual and charming image that captures a unique moment in New York City history. Secondly, it's a prime example of Inge Morath's photojournalistic brilliance, showcasing her meticulous planning, rapport with subjects, and her ability to create seemingly spontaneous images that are, in fact, the result of considerable forethought and skill. It has become a widely recognised cultural touchstone.
Has this photo been widely exhibited?
Absolutely. 'A Llama in Times Square' has been extensively exhibited and republished globally since its original appearance in LIFE magazine. It can be found in various contexts, from educational materials and calendars to major museum collections and art publications, cementing its status as one of Morath's most beloved and iconic works.
If you want to read more articles similar to Linda the Llama: An Iconic NYC Ride in Retrospect, you can visit the Taxis category.
