16/11/2019
For fashion enthusiasts and savvy shoppers, a trip to the Serravalle Designer Outlet is often a highlight of any visit to Milan. Known as Europe's largest designer outlet, it offers an unparalleled selection of luxury brands at significantly reduced prices. But how do you get there? This guide provides all the essential information on the daily shuttle services available, helping you plan your shopping excursion with ease.

Understanding the Shuttle Services
To make your journey as seamless as possible, several official partners operate dedicated shuttle services from Milan to Serravalle. These services are designed for convenience, offering multiple departure times throughout the day, seven days a week. The primary operators are Zani Viaggi and Frigerio Viaggi, with additional services provided by FlixBus from Genoa.
Zani Viaggi Services
Zani Viaggi offers several convenient routes from Milan, ensuring you can tailor your trip to your schedule. Their services depart from key locations within the city, making them easily accessible.
| Service | Departure Point 1 | Departure Point 2 | Departure Time 1 | Departure Time 2 | Return from Serravalle | Booking |
|---|---|---|---|---|---|---|
| #1 Zani Viaggi | Milano Centrale railway station | Milan Largo Cairoli | 9:00 am | 9:30 am | 4:15 pm | BOOK HERE |
| #2 Zani Viaggi | Milano Centrale railway station | Milan Largo Cairoli | 9:30 am | 10:00 am | 5:15 pm | BOOK HERE |
| #4 Zani Viaggi | Milano Centrale railway station | Milan Largo Cairoli | 10:30 am | 11:00 am | 7:15 pm | BOOK HERE |
| #6 Zani Viaggi | Milano Centrale railway station | Milan Largo Cairoli | 1:00 pm | 1:30 pm | 8:15 pm | BOOK HERE |
Frigerio Viaggi Services
Frigerio Viaggi also provides excellent shuttle options, with slightly different departure points and times to cater to a broader range of preferences.
| Service | Departure Point 1 | Departure Point 2 | Departure Time 1 | Departure Time 2 | Return from Serravalle | Booking |
|---|---|---|---|---|---|---|
| #3 Frigerio Viaggi | Milan Central Station Piazza 4 Novembre | Milano Via Fatebenefratelli 4/Piazza San Marco (Brera District) | 10:00 am | 10:20 am | 6:30 pm | BOOK HERE |
| #5 Frigerio Viaggi | Milan Central Station Piazza 4 Novembre | Milano Via Fatebenefratelli 4/Piazza San Marco (Brera District) | 11:30 am | 11:50 am | 8:30 pm | BOOK HERE |
FlixBus from Genoa
For those travelling from Genoa, FlixBus offers a convenient daily service. This is a great option if you are starting your journey from this vibrant port city.
| Service | Departure Point | Departure Time | Return from Serravalle | Booking |
|---|---|---|---|---|
| #1 FlixBus | Genova (Fanti d’Italia) | 8:40 am | 1:16 pm and 9:16 pm | BOOK NOW |
| #2 FlixBus | Genova (Fanti d’Italia) | 4:45 pm | 9:16 pm | BOOK NOW |
Ticket Information and Pricing
The standard return ticket for the shuttle service is priced at €25 for adults. For families travelling with children, there are special rates: children aged 4 to 12 years pay €10, and those under 4 years old travel for free. It's important to note that these tickets are non-refundable and non-transferable, so plan your travel dates carefully.
Enhance Your Shopping Experience with Special Packages
To make your day at Serravalle Designer Outlet even more rewarding, consider purchasing one of the special packages available online. These packages offer added value and exclusive benefits:
- EASY SHOPPING PASS: For an additional €8, this pass includes the Fashion Passport. The Fashion Passport provides an extra 10% discount on Outlet prices at participating stores, allowing you to save even more on your designer purchases.
- VIP PASS: Priced at €33, the VIP PASS is for those seeking the ultimate in convenience and luxury. It includes priority boarding on the shuttle, access to the exclusive Guest Lounge at the Outlet, the aforementioned Fashion Passport for additional discounts, and a Flex Ticket. The Flex Ticket allows you to change your return time without extra cost, subject to availability. This package is available with Zani Viaggi on rides #1, #2, #4, and #6.
- PREMIUM SHOPPING PASS: For a supplement of €18, this pass includes the Fashion Passport, an Italian Aperitif at the Le Dolci Terre concept store within the Outlet, and the innovative Hands Free Shopping service. With Hands Free Shopping, you can leave your purchases at the shops and collect them all at the Guest Services at the end of your shopping day, making your experience truly effortless. This package can be purchased with Frigerio Viaggi on rides #3 and #5.
*Please note: The Fashion Passport is valid in participating stores only, and the additional discount cannot be combined with any other offers or promotions. It's advisable to check the list of participating brands and their terms and conditions before making your purchases.
Frequently Asked Questions
- Q1: Where is Serravalle Designer Outlet located?
- Serravalle Designer Outlet is located in Serravalle Scrivia, Piedmont, Italy, approximately one hour's drive from Milan.
- Q2: How often do the shuttles run?
- The shuttle services operate daily, from Monday to Sunday, with multiple departures throughout the day from Milan and Genoa.
- Q3: Can I buy tickets on the day of travel?
- While it's recommended to book in advance, especially during peak seasons, you may be able to purchase tickets on the day, subject to availability. Online booking is encouraged for guaranteed travel and access to special packages.
- Q4: What is the Fashion Passport?
- The Fashion Passport is a card that offers an additional 10% discount on Outlet prices at select participating stores. It is included in the EASY SHOPPING PASS, VIP PASS, and PREMIUM SHOPPING PASS packages.
- Q5: Is the shuttle service suitable for families?
- Yes, the shuttle service is suitable for families, with discounted fares for children and free travel for those under 4 years old. The VIP PASS also offers flexibility for families.
Planning Your Trip
When planning your visit to Serravalle Designer Outlet, consider the departure and return times that best suit your shopping itinerary. Whether you're looking for a full day of browsing or a shorter, more focused shopping trip, the various shuttle options provide the flexibility you need. Remember to factor in travel time and the time required to explore the vast array of brands. Booking your shuttle in advance, especially if you opt for a special package, will ensure a stress-free and enjoyable experience. Prepare to indulge in some of the best luxury fashion at prices that will delight your wallet!
If you want to read more articles similar to Serravalle Outlet: Your Guide to Milan Shopping, you can visit the Travel category.
