13/02/2019
In the dynamic world of business, reliable communication and innovative financial solutions are paramount. Simplicity Group stands out as a provider of fully managed communications and technology solutions, catering to businesses across the UK and Ireland. For those looking to connect with them or understand their investment philosophy, this article delves into how to reach Simplicity Group and sheds light on their recent significant investment in the burgeoning company, Taxi.

Connecting with Simplicity Group
For businesses seeking to enhance their communication and technology infrastructure, Simplicity Group offers expert solutions. If you wish to discuss your specific requirements or learn more about their services, there are two primary methods to get in touch:
- Callback Service: You can leave your name and contact number, and a member of their team will call you back promptly. This is an ideal option if you are busy or prefer to schedule a conversation at your convenience.
- Direct Contact: Alternatively, you can speak directly with one of their communications experts by calling +44 (0)28 90 664 002. This direct line ensures you can get immediate assistance and expert advice.
Simplicity Group prides itself on understanding the unique challenges faced by businesses and providing tailored, fully managed solutions. Their expertise spans a wide range of communication and technology needs, aiming to streamline operations and drive efficiency for their clients.
Simplicity's Investment in Taxi: A Strategic Move
Beyond their core business services, Simplicity has made a notable investment that highlights their commitment to supporting and growing innovative enterprises. Simplicity, a not-for-profit KiwiSaver provider, has acquired an 18.8 percent stake in the parent company of Tax Traders and its new venture, Taxi. This investment is a testament to Simplicity's belief in fostering sustainable business growth and supporting ventures that can have a substantial positive impact on the economy.
Understanding Taxi and its Purpose
Taxi is a new startup designed to provide accessible and affordable working capital for businesses. It achieves this by leveraging provisional tax payments. This innovative approach addresses a common pain point for many businesses: managing cash flow. Kiwi businesses, on average, experience negative cash flow for a significant portion of the year, leading to various operational challenges. Taxi aims to alleviate these pressures by offering a financial lifeline.
The Rationale Behind the Investment
Sam Stubbs, MD of Simplicity, expressed enthusiasm for the investment, stating, "We’re delighted to make this investment, which is designed to make our members sustainable returns and support good Kiwi businesses." This statement underscores Simplicity's dual objective: generating returns for their members while actively contributing to the success of businesses within New Zealand.
The co-founders of Taxi and Tax Traders, Josh Taylor and Nicola Taylor, emphasized the critical role of this investment in their scaling strategy. "Taxi has the potential to have a huge impact for Kiwi businesses and New Zealand’s GDP, and we knew that securing an investment partner would mean we could scale quickly and see many more businesses benefitting faster," said Nicola Taylor. The partnership with Simplicity is seen as instrumental in accelerating Taxi's growth and reach.
Alignment of Values: A Key Factor
What makes this investment particularly noteworthy is the shared vision and values between Simplicity and the founders of Taxi. Nicola Taylor highlighted their deliberate choice of investor: "We were very clear that we wanted a partner who shared a vision for this country and was interested in sustainable business results, rather than an investor who was solely focussed on a short-term financial return."
This commitment to long-term, sustainable growth over immediate financial gains is a core tenet of Simplicity's investment philosophy. "We are in business because we believe business can be a force for good and this requires a different approach to capital investment. In Simplicity, we found an investor whose values align with ours and who we knew would encourage us to make sustainable business decisions, in line with our DNA, not purely with a financial outcome," Nicola added.
Projected Economic Impact
The potential economic benefits of Taxi, supported by Simplicity's investment, are substantial. Research from NZIER (New Zealand Institute of Economic Research) projects a significant impact on both individual business productivity and the national economy. Even with a conservative adoption rate, Taxi is estimated to boost New Zealand's GDP by up to $900 million per year. In the long run, widespread adoption could lead to an annual GDP increase of up to $10.8 billion, or 2.7 percent, comparable to the entire food and beverage manufacturing industry. The savings on overdraft costs alone for businesses are predicted to exceed $50 million annually.
Simplicity's Growing Private Equity Portfolio
This investment in Taxi marks Simplicity's sixth foray into private equity. Their portfolio already includes a diverse range of successful New Zealand businesses, such as Icehouse Ventures (management company), Quantifi Photonics, Reliable Foundations, Pure Food Co, and DataTorque. This demonstrates Simplicity's active role in nurturing and growing local enterprises.

Sam Stubbs further elaborated on the strategic advantage of their investment approach: "The power of using our KiwiSaver and Investment Funds to gain exposure to private Kiwi companies is very exciting. We want to be supporting great businesses to grow over the long term, and we are finding no shortage of great people with great companies to invest in. Our passive equity provides the company with another funding option instead of taking on debt or selling a major equity stake." This method allows companies to access capital without the burden of debt or relinquishing significant control.
Simplicity and Tax Traders: A Synergistic Relationship
The investment in Taxi also bolsters Tax Traders, its parent company. Nicola Taylor stated, "We’re incredibly excited to get Taxi on the go and in the hands of Kiwi businesses. Simplicity’s investment has been pivotal in enabling Tax Traders to gear up for this." Furthermore, the investment is expected to solidify Tax Traders' position as the preferred tax pool in New Zealand and facilitate the ongoing development of tools designed to simplify the provisional tax process for accountants.
Key Takeaways:
| Aspect | Simplicity Group | Taxi (Investment Venture) |
|---|---|---|
| Primary Business | Fully managed communications and technology solutions | Affordable working capital for businesses using provisional tax payments |
| Contact Methods | Callback service, Direct call to +44 (0)28 90 664 002 | N/A (Focus of article is on Simplicity's investment) |
| Investment Philosophy | Long-term, sustainable returns, supporting values-aligned businesses | N/A (Recipient of investment) |
| Impact of Investment | Sixth private equity investment, supports Kiwi businesses, enhances GDP potential | Facilitates scaling, provides working capital, boosts NZ GDP |
| Key Partner | N/A (Investor) | Simplicity Group (Investor) |
Frequently Asked Questions (FAQ)
Q1: How can I contact Simplicity Group for business solutions?
You can leave your name and contact number for a callback, or call their experts directly at +44 (0)28 90 664 002.
Q2: What is Simplicity Group's primary business?
They specialise in fully managed communications and technology solutions for businesses.
Q3: Is Simplicity a private equity firm?
Simplicity is a not-for-profit KiwiSaver provider that also makes private equity investments in New Zealand businesses, focusing on long-term, sustainable growth.
Q4: What is the Taxi venture?
Taxi is a startup that provides affordable working capital to businesses by utilising their provisional tax payments. Simplicity has invested in its parent company.
Q5: What is the economic impact of the Taxi investment?
The investment is projected to significantly boost New Zealand's GDP, with potential increases of up to $900 million annually in the short term and up to $10.8 billion annually in the long run, alongside substantial savings on business overdraft costs.
Conclusion
Simplicity Group offers vital communication and technology services to businesses in the UK and Ireland, accessible through direct contact or a convenient callback. Their strategic investment in Taxi exemplifies a forward-thinking approach to business growth, prioritising shared values and sustainable economic impact. By supporting innovative ventures like Taxi, Simplicity not only aims to generate returns for its members but also plays a crucial role in fostering the prosperity and economic resilience of businesses, particularly within the New Zealand landscape. This commitment to 'business as a force for good' positions Simplicity as a valuable partner for both technology solutions and impactful investment.
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