05/11/2016
Agadir, a city graced by over twelve kilometres of golden sandy beaches and a vibrant ocean perfect for water sports, stands as an inviting destination for travellers. Its appeal is amplified by a welcoming atmosphere, a wide array of hotels, diverse culinary experiences, and a strategic location ideal for exploring the wider country. The city's youthful and international vibe further enhances its reputation as a hub for engaging activities and memorable excursions, including off-road adventures to the Sahara Desert and invigorating hikes in the Paradise Valley. However, the story of Agadir is not solely one of natural beauty and modern allure; it is also a tale of resilience and rebirth, particularly concerning its unique Medina.
The history of Agadir was profoundly shaped by a devastating earthquake in 1960, an event that erased much of its original fabric, including numerous structural elements, mosques, and buildings. In the wake of this tragedy, a thoughtful initiative was undertaken to commemorate the existence of the original Agadir Medina by creating a new, albeit smaller, citadel. This ambitious project was entrusted to the renowned Moroccan-Italian architect Coco Polizzi. Polizzi envisioned and brought to life a beautiful citadel spanning approximately four hectares, thoughtfully integrated with green spaces and a serene artificial lake, all designed to offer a refreshing ambiance. The resulting Agadir Medina is a testament to architectural vision and a harmonious blend of history and contemporary design.
History of the Agadir Medina
The 1960 earthquake marked a turning point in Agadir's history, leading to widespread destruction. In an effort to preserve the memory of the Agadir Medina, a reconstruction project was initiated, with the architectural brief given to Coco Polizzi. Polizzi's design was to recreate a medina on approximately four hectares, adjacent to the existing city walls. His vision included incorporating ample green areas and a picturesque artificial lake, contributing to a tranquil and visually appealing environment. The success of his endeavour is evident in the captivating result that visitors can experience today.
The Agadir Medina is accessible to the public daily from 8:30 AM to 6:30 PM. For those wishing to explore this unique reconstruction, there is a nominal entrance fee. Adults are charged 40 Moroccan Dirhams, while children can enter for 20 Moroccan Dirhams. As a thoughtful inclusion, the entrance fee covers a complimentary drink, offering visitors a choice of traditional mint tea, a soft drink, water, or a refreshing orange juice.
Reconstruction with Traditional Architecture
The Agadir Medina, as previously mentioned, underwent a significant reconstruction and was unified under a distinct aesthetic vision, largely attributed to Coco Polizzi, leading some to refer to it affectionately as 'Polizzi’s Medina'. Although construction commenced in 1992, the buildings within the medina exude a medieval charm, replete with numerous elements characteristic of traditional Moroccan architecture. The primary building materials employed are mud, wood, and stone, all sourced from the vicinity of Agadir, lending an authentic and grounded feel to the structures. Wandering through the medina's narrow streets offers a palpable sense of stepping back in time, yet the pristine condition and meticulous detail of every corner suggest a modern, albeit historically inspired, creation.
Shopping in the Medina: A Hub for Artisans
Agadir’s Medina presents an inviting environment for leisurely strolls, browsing in its charming shops, or simply enjoying a relaxing drink. For travellers seeking authentic, high-quality traditional items, the medina is the ideal destination. It is home to numerous craft workshops specializing in a variety of materials and techniques, including wood, iron, mosaics, clay, leather, textiles, and perfumes. Visitors have the unique opportunity to witness the artisans at work, observing their skills firsthand and appreciating the exhibitions of artistic creations. Beyond the shops and galleries, the medina also features museums, traditional cafés offering delectable Moroccan pastries and the ubiquitous mint tea, and a restaurant where every detail is meticulously attended to, promising a delightful dining experience.
The experience of exploring the medina is further enriched by its small, charming squares and winding alleyways, which are consistently filled with surprises. Visitors can expect to encounter alluring aromas and captivating perfumes, alongside numerous photogenic spots that capture the essence of this unique locale. When considering purchases, beyond the exquisite handicrafts, popular items to consider buying in Agadir include pure Argan oil, an array of aromatic spices, and beautifully crafted Berber jewellery, each item carrying a piece of Moroccan heritage.
Culinary Delights in the Agadir Medina
While the Agadir Medina is conveniently located about a ten-minute drive from the city centre, and offers the opportunity to sample Moroccan cuisine within its walls, many visitors find the best culinary experiences are to be had by returning to the city centre or dining with views of the beach. For those seeking excellent seafood, fish, paellas, and Moroccan dishes with great value for money, El Toro restaurant, situated on the Front de Mer (number 7), is a highly recommended option. Similarly, along the seafront, Le Flore, located on rue Tawada opposite Agadir beach, is known for its remarkable seafood offerings.
For a more refined dining experience, the Marina area boasts several excellent establishments. Les Blancs, in particular, offers an extensive menu featuring flavourful fish, complemented by beautiful décor and stunning views, making it an ideal choice for romantic dinners. Another notable establishment in the Marina is the classic Pure Passion Restaurant, renowned for its comprehensive national and international menu.
Accommodation Options in Agadir
When it comes to finding a place to stay in Agadir, the Allegro Agadir hotel presents an excellent choice. This four-star establishment is conveniently located next to the beach and only a few minutes from the city centre, offering a perfect base for exploring Morocco’s Atlantic coast. Recently renovated with a modern touch, the hotel provides a tranquil environment for relaxation. It features 321 spacious and comfortable rooms, with some offering desirable sea views. The hotel's communal areas include a large swimming pool, bars, and an on-site restaurant, ensuring guests have ample amenities for their stay. In addition to leisure facilities, guests can easily access the city’s cultural attractions, vibrant beach clubs, charming cafés, and diverse restaurants.
For families travelling with children aged between 4 and 12 years old, the Allegro Agadir offers a dedicated Mini Club. Here, children can enjoy a variety of age-appropriate activities, ensuring they have a fun-filled time. The Mini Club also boasts its own swimming pool and garden, providing a safe and engaging space for younger guests.
Frequently Asked Questions about Agadir Medina
Q1: What is the entrance fee for Agadir Medina?
A1: The entrance fee is 40 Moroccan Dirhams for adults and 20 Moroccan Dirhams for children. This fee includes one complimentary drink.
Q2: What are the opening hours of Agadir Medina?
A2: Agadir Medina is open daily from 8:30 AM to 6:30 PM.
Q3: What can I buy in Agadir Medina?
A3: You can find a variety of handicrafts, including items made from wood, iron, mosaics, clay, leather, textiles, and perfumes. Argan oil, spices, and Berber jewellery are also popular purchases.
Q4: Where is the best place to eat near Agadir Medina?
A4: While there are dining options within the Medina, many recommend dining in the city centre or along the beach. Popular choices include El Toro and Le Flore for seafood, and Les Blancs or Pure Passion Restaurant in the Marina for a more upscale experience.
Q5: Is Agadir Medina a historical site?
A5: Agadir Medina is a reconstruction of a historical medina, rebuilt after the 1960 earthquake. It was designed by architect Coco Polizzi, incorporating traditional Moroccan architectural elements.
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