05/10/2015
For residents and visitors in Exeter, the familiar blue button of the Uber app has now unlocked a new dimension of local transport. In a significant move for the city's private hire and taxi sector, Uber has launched its innovative 'Local Cab' pilot scheme, integrating two of Exeter's well-established taxi companies directly into the widely-used Uber application. This initiative promises to bridge the gap for those who have historically opened the app in Exeter, only to find no ride-hailing services available.
Uber's Expansion into Local Markets
While Uber has a substantial presence in many major UK cities, its direct ride-hailing services have not always extended to smaller towns and cities. Recognizing this gap and the consistent demand from users who open the app in areas where Uber doesn't directly operate, the company has developed the 'Local Cab' feature. Exeter has been selected as a key location for this pilot, allowing Uber to test and refine its strategy for broader national rollout. This move signifies Uber's ambition to become a comprehensive transport booking platform, extending its reach beyond its own fleet and into partnerships with existing local operators.
How Local Cab Works in Exeter
The 'Local Cab' functionality is designed to be seamlessly integrated into the existing Uber app. For users in Exeter, opening the latest version of the app will now reveal an additional option. This option connects passengers directly with two local taxi providers: Apple Central Taxis and Need-A-Cab. This means that instead of needing separate apps or phone numbers for different taxi services, users can now access familiar local firms through the single, convenient interface they are accustomed to. It's a win-win situation, providing users with more choice and local companies with access to a wider customer base.
Benefits for Exeter Passengers
The primary benefit for passengers in Exeter is enhanced convenience and choice. With thousands of people reportedly opening the Uber app in Exeter each month, the introduction of Local Cab addresses a clear demand. Passengers can now book a ride with Apple Central Taxis or Need-A-Cab without leaving the Uber ecosystem. This integration simplifies the booking process and potentially offers more competitive pricing and availability. It's a significant step towards making transportation booking in Exeter more unified and user-friendly.
Partnership with Local Taxi Firms
The success of the Local Cab pilot hinges on strong partnerships with local taxi companies. Steve Screech, general manager at Apple Central Taxis, expressed enthusiasm for the initiative, stating, "We’re delighted to be one of the first operators in the UK to pilot Local Cab. This will give the people of Exeter another way to book with both Apple Central Taxis and Need-A-Cab Exeter." This sentiment highlights the collaborative nature of the project, aiming to leverage the technological reach of Uber with the established local knowledge and operational capacity of Exeter's own taxi services. The pilot is the first collaboration between Uber and Autocab since Uber agreed to acquire the latter in August 2020, suggesting a deeper integration of technology is on the horizon.
Technological Integration and Future Potential
Underpinning the Local Cab service is Uber's integration with Autocab’s iGo network. This powerful platform has the capability to connect passengers with a vast network of private hire and taxi drivers across the UK, potentially numbering as many as 80,000. This technological backbone is crucial for scaling the Local Cab service beyond Exeter. Ash Kebriti, UK General Manager for Uber, commented, "Launching this pilot of Local Cab in Exeter is an exciting first step in connecting these riders with local operators so that eventually the Uber app can be used anywhere in the country." This indicates a long-term vision where the Uber app becomes a universal booking tool for local transport providers nationwide.
What This Means for the Future of Taxis
The Exeter Local Cab pilot is more than just a new feature; it's a potential blueprint for the future of the taxi industry. By partnering with local operators, Uber is acknowledging the value and established presence of existing taxi firms. This approach allows Uber to expand its service offering without the immediate need to build its own fleet in every new location. For local taxi companies, it offers a chance to gain exposure to a global platform and a vast user base, potentially increasing bookings and revenue. The synergy between global tech platforms and local businesses is a trend that is likely to continue shaping the transportation landscape.
Table: Comparing Booking Options in Exeter
To illustrate the new options available, here's a comparison:
| Booking Method | Companies Available | App Used | Key Benefit |
|---|---|---|---|
| Direct Call/App | Apple Central Taxis, Need-A-Cab | Their own respective apps/phone | Direct relationship with chosen provider |
| Uber Local Cab | Apple Central Taxis, Need-A-Cab | Uber App (latest version) | Convenience of booking multiple local firms via one app |
Frequently Asked Questions
Do I need to download a new app for Local Cab in Exeter?
No, you do not need to download a new app. However, you will need to ensure you have the latest version of the existing Uber app installed on your device to see the Local Cab option.
Will my journey booked through Local Cab be with Uber drivers?
No, journeys booked through the Local Cab option in Exeter will be fulfilled by drivers from the partner local taxi companies, Apple Central Taxis and Need-A-Cab. The Uber app acts as the booking platform.
Can I use my existing Uber account for Local Cab bookings?
Yes, you will use your existing Uber account and payment methods to book rides through the Local Cab feature.
Is this service available everywhere in the UK?
Currently, this is a pilot scheme launching in Exeter. Uber plans to expand the Local Cab service to other towns and cities across the UK where they do not currently operate direct ride-hailing services.
What happens if I have an issue with my journey booked via Local Cab?
Customer support will likely be managed through the Uber app, as is standard. Specific details on dispute resolution or feedback mechanisms for local partners within the app would be provided by Uber.
Conclusion
The introduction of Uber's Local Cab feature in Exeter marks a significant development, offering a more integrated and convenient way for residents to book local taxi services. By partnering with established firms like Apple Central Taxis and Need-A-Cab, Uber is not only expanding its reach but also supporting local businesses. This pilot program in Exeter is a compelling indicator of how ride-hailing technology can be adapted to serve a wider range of communities and integrate with the existing fabric of local transportation.
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