13/12/2018
Rotherham's familiar private hire service, City Taxis, has officially rebranded to Veezu, marking a significant evolution for local transportation. Following its acquisition by the Veezu Group earlier this year, this change signifies a commitment to enhancing how people travel within Rotherham and surrounding areas. Veezu, already a prominent player in the UK's private hire technology sector, aims to bring its innovative approach to the forefront of Rotherham's transport landscape.
The journey of what is now Veezu began in the 1980s as City Taxis, a humble operation with just 34 cars and a manual booking system. Over the decades, it experienced substantial growth, expanding its operational footprint across South Yorkshire and Derbyshire. This expansion was fuelled by strategic acquisitions, notably the integration of the well-regarded Rotherham firm, Skyline Taxis, in 2017. This history of steady development laid the groundwork for the transformative partnership with Veezu in February 2023.
This alliance is more than just a cosmetic name change; it represents a fundamental shift in how driver-partners engage with passengers and the wider community. Arnie Singh, Veezu’s Regional Managing Director, highlighted the significance of the rebrand, stating, “The rebrand is more than a name change. We are firmly putting the Veezu name on the map in Rotherham and are committed to serving the local community. We’re introducing new technology to make it easier for people to access transportation and are building on our hyperlocal activities to ensure we remain at the heart of our communities.” This vision underscores a dedication to both technological advancement and community integration.
For passengers in Rotherham, familiarising themselves with Veezu means accessing transportation with greater ease and flexibility. While the traditional booking number, 01709 555 000, remains active, Veezu is introducing a cutting-edge mobile app. This app is designed to bypass lengthy call queues, allowing passengers to book their rides in mere seconds. Convenience is further amplified by a range of flexible payment options, including popular digital wallets like Google Pay and Apple Pay, alongside traditional methods such as AirPay, card payments, and cash. This multi-faceted approach to booking and payment aims to cater to the diverse preferences of modern travellers.
Veezu's reputation as the UK’s fastest-growing private hire technology platform is built on a solid foundation of efficiency and passenger satisfaction. In 2022 alone, Veezu facilitated an average of one ride every two seconds across the communities it serves, demonstrating its substantial operational capacity. This impressive statistic reflects the company's ability to seamlessly manage a high volume of bookings and provide reliable service.
To solidify its presence and introduce its enhanced services, Veezu is launching an extensive marketing campaign titled ‘Smarter Local Rides’ across the South Yorkshire Private Hire Vehicle (PHV) market. This campaign is not solely focused on promoting the new brand; it also introduces Veezu's ‘funded by Veezu’ community initiatives. These initiatives are designed to benefit residents across South Yorkshire and Derbyshire, demonstrating Veezu's commitment to investing in the well-being and development of the local areas it operates within. This dual focus on commercial growth and community support is a core aspect of Veezu's operational philosophy.
The invitation is extended to driver-partners, local businesses, and passengers alike to embrace the new Veezu identity. By doing so, they become part of a mission to deliver safe, efficient, and affordable transportation services. The transition to Veezu represents an opportunity to leverage advanced technology and a strengthened operational network, ultimately benefiting the entire Rotherham community and its surrounding regions.
To experience the convenience of Veezu, passengers can download the new mobile app. The app is readily available for download at www.appsend.me/veezu. This digital gateway provides immediate access to booking, payment, and real-time ride tracking, ensuring a transparent and user-friendly experience.
### How Veezu Works for Passengers in Rotherham
Veezu aims to simplify the process of booking a taxi. Passengers have two primary methods:
1. Phone Booking: You can still call the traditional number: 01709 555 000. This ensures continuity for those who prefer speaking to an operator.
2. Mobile App Booking: For a faster, more modern experience, download the Veezu app from www.appsend.me/veezu. The app allows you to:
* Book a ride instantly, bypassing phone queues.
* See available vehicles in real-time.
* Track your driver's arrival.
* Choose your preferred payment method.
* Receive fare estimates before booking.
### Payment Options with Veezu
Veezu offers a variety of payment methods to suit everyone's needs:
* Cash: For those who prefer traditional payment.
* Card: Pay directly with your debit or credit card.
* Google Pay: A convenient digital wallet option.
* Apple Pay: Seamless payment for Apple device users.
* AirPay: Another digital payment solution.
### Veezu's Commitment to the Community
Beyond just providing transport, Veezu is actively involved in its local communities. The ‘Smarter Local Rides’ campaign includes 'funded by Veezu' initiatives, which aim to support local projects and events. This demonstrates a commitment to being more than just a taxi service, but a valued community partner.
### What Does This Mean for Driver-Partners?
For existing and new driver-partners, joining Veezu means access to a leading technology platform. This typically translates to:
* Increased Booking Opportunities: Veezu's extensive network and marketing efforts can lead to more consistent work.
* Advanced Technology: Access to a user-friendly app for managing bookings, navigation, and earnings.
* Flexible Working: The ability to work when and how you choose.
* Supportive Network: Being part of a rapidly growing and supportive driver community.
### Table: City Taxis vs. Veezu - Key Differences
| Feature | City Taxis (Pre-Rebrand) | Veezu (Post-Rebrand) | Benefits of Veezu |
| :----------------- | :----------------------- | :------------------- | :------------------------------------------------- |
| Brand Name | City Taxis | Veezu | Modern, tech-focused brand identity. |
| Booking Method | Primarily Phone | Phone & Mobile App | Faster booking, less waiting time via app. |
| Payment Options| Varied (likely cash/card)| Wider range (incl. digital wallets) | Enhanced convenience and choice for passengers. |
| Technology | Traditional Systems | Advanced Tech Platform | Improved efficiency for drivers and passengers. |
| Community Focus| Local Presence | Hyperlocal Initiatives | Active investment in community projects. |
| Growth Trajectory| Established Local Player | UK's Fastest-Growing | Access to a larger network and greater opportunities.|
### Frequently Asked Questions (FAQs)
Q1: Will the old City Taxis phone number still work?
A1: Yes, the traditional Rotherham number, 01709 555 000, will continue to be operational for bookings.
Q2: How can I download the new Veezu app?
A2: You can download the app by visiting www.appsend.me/veezu.
Q3: What are the benefits of using the Veezu app over calling?
A3: The app allows for quicker bookings, avoids call queues, offers real-time tracking, and provides a wider range of payment options.
Q4: Is Veezu available in areas outside Rotherham?
A4: Yes, Veezu operates across South Yorkshire and Derbyshire, with plans for further expansion.
Q5: What kind of community initiatives does Veezu support?
A5: Veezu supports local community initiatives through its 'funded by Veezu' program, aiming to benefit residents in the areas it serves.
The transition from City Taxis to Veezu marks an exciting chapter for transportation in Rotherham. With a focus on technology, convenience, and community engagement, Veezu is poised to set a new standard for local rides, making travel easier and more accessible for everyone.

If you want to read more articles similar to Veezu Takes Over Rotherham Taxis, you can visit the Transport category.
